As Table 5.1 shows, by 1979 Pepsi was closing the gap on Coca-Cola, having 17.9 percent of the soft-drink market, to Coke’s 23.9 percent. By the end of. 1984, Coke had only a 2.9 percent lead, while in the grocery store market it was. now trailing by 1.7 percent. Further indication of the diminishing position of Coke.
Aug 21, 2023 · The Cola Wars began in the late 19th century when Coca-Cola and Pepsi-Cola (later renamed Pepsi) first appeared on the market. John Pemberton, a pharmacist, invented Coca-Cola in 1886, and it immediately became a hit because of its unique flavor.
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how pepsi won the cola wars